Content Strategy
Landing Page SEO for B2B SaaS: What Belongs on the Page and What Belongs on a Spoke
Most landing page SEO advice tells you to add an FAQ block, a "what is" section, and a keyword-led H1 to your product page. Applied to a page whose job is a booked demo, all three cost the conversion and usually miss the citation anyway. The division of labor that works instead, the three things that actually make a conversion page retrievable, and the one-question test that decides whether a section belongs on the page or on a spoke.
August 12, 2026
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~11 min read
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Measurement
I Published 31 Posts in 11 Weeks. They Earned 13 AI Citations.
The complete numbers from my own brand: 110,683 words, 14,917 AI answers sampled across five engines, 90 days of Search Console, 25 clicks, 13 citations. Two pages earned all of them and 28 earned none. Both winners won on title matching rather than topical authority, every citation came from Google's AI surfaces, and the 355-domain backlink profile turned out to be spam at Domain Rating 0.
August 4, 2026
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~15 min read
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Agentic Web
I Put a Claude Agent on My Marketing Site
The full build for the chat agent running on this site: a Cloudflare Worker, Claude Sonnet, no vector database, and an 89-line markdown file as the entire knowledge base. The hard part was product design, not engineering. Four questions the agent is forbidden to answer, why refusing the pricing question is the conversion event, one tool definition across three surfaces, and the measurement layer I forgot to build.
August 3, 2026
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~11 min read
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Technical SEO
Are AI Crawlers Blocked on Websites?
Yes, and increasingly so, at two layers: a voluntary request in robots.txt and real enforcement at the edge. The bigger risk for B2B SaaS is blocking the AI-search crawlers you actually want. The 2026 data, a crawler-by-crawler map of user-agents and tokens, and a 5-minute self-audit for robots.txt and your WAF.
July 16, 2026
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~14 min read
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AEO
How Do SaaS Brands Earn AI Citations?
Getting your product named inside AI answers is a distinct discipline from ranking a page. A runnable operator's guide: how engines choose sources, how to structure pages they can lift, the technical and entity foundations underneath, what we found running it on 15 PropTech brands, and a 90-day measurement loop.
July 13, 2026
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~11 min read
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Industry Analysis
ChatGPT Drives 92% of AI Referral Traffic
A 6.77M-session study says AI discovery consolidated hard around ChatGPT. But the number to internalize is the finding underneath it: engines trust B2B SaaS domains and then stall at the page level, dropping high-intent visitors on internal search pages. The caveat on the headline, the Claude story, the PropTech read, and what to do now.
July 12, 2026
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~11 min read
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Technical SEO
How to Fix SaaS Canonical Conflicts
SaaS applications generate URL variants through parameters, subdomains, SPA routing, and staging leaks, and Google picks its own canonical. The fix hierarchy that resolves the conflict, the SaaS-specific causes and their fixes, and why clean canonicals now decide AI engine citations too.
July 6, 2026
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~14 min read
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Content Operations
The Content Brief Template That Stops SaaS Revision Cycles
Most revision cycles trace back to a brief missing its strategic fields. A 10-field content brief template for B2B SaaS, split into the five fields that prevent wrong-target content and the five that streamline production, plus how AI writing tools change the brief.
June 30, 2026
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~12 min read
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Technical SEO
How to Fix SaaS Crawl Budget
Your marketing site is probably not the problem. Leaked app URLs, staging environments, and dynamic product states are. A diagnostic framework, the six crawl budget killers unique to SaaS architectures, the fix that maps to each, and the new AI-crawler threat to crawl capacity.
June 26, 2026
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~16 min read
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ICP Intelligence
How to Build a SaaS ICP That Drives Pipeline
A SaaS ICP is the most leveraged document your GTM team can produce. The six-step build process (with 200 customers or zero), green/yellow/red account tiering you can ship to your CRM this week, and a lead score that connects the profile straight to pipeline.
June 24, 2026
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~15 min read
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Content Strategy
Buyer Journey Mapping for B2B SaaS
Most journey maps are built from internal sales stages and break on first contact with a real buyer. The signal-based method: collect from G2, Reddit, and sales calls, structure into committee-aware stages, map content to each, and validate against behavior.
June 23, 2026
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~12 min read
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Technical SEO
Internal Linking for SaaS Topic Clusters
The three-direction linking model (upward, downward, lateral), anchor text rules, link ratios, crawl depth, the AI citation connection, and a four-step audit workflow you can run this week.
June 22, 2026
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~14 min read
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AEO
How to Create an llms.txt File with Claude Code
Exactly what goes in an llms.txt file, where it lives, and how to let Claude Code draft the whole thing from your sitemap in about ten minutes. Plus the honest read on whether you need one.
June 18, 2026
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~7 min read
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Report
How Generative Search Actually Works
A mechanism-first report on how LLMs, retrieval, and citation actually work across Google AI Overviews and AI Mode, Gemini, ChatGPT, Claude, and Perplexity, and what that implies for SEO, AEO, and GEO. Every claim sourced to vendor docs, every lever labelled as interpretation.
June 6, 2026
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~26 min read
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Technical SEO
How to Improve Core Web Vitals on Your SaaS Site
SaaS sites fail Core Web Vitals for predictable, SaaS-specific reasons: heavy JavaScript, third-party script bloat, dynamic layout shift. How to diagnose the failing metric, which templates to fix first, and the template-level approach that compounds across your whole site.
June 17, 2026
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~10 min read
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Content Strategy
SaaS Content Strategy: How to Build a System That Drives Pipeline
Most SaaS content programs are built around the wrong input. The system that turns content into pipeline starts from buyer signals, maps to buying committees, and earns visibility across Google and AI answer engines at once. The full four-layer methodology.
June 16, 2026
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~15 min read
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Technical SEO
How to Find Orphan Pages Quickly (And Why They Cost You More Than Crawl Budget)
Orphan pages are live URLs no page links to: invisible to search crawlers and AI engines alike. How to find them in under 30 minutes, why the cost goes beyond crawl budget, and how to stop them forming.
June 15, 2026
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~10 min read
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AEO
Buyer Intent Keywords: How to Find the Queries That Actually Drive Pipeline
Keyword tools measure volume, not who is ready to buy. Where to find real buyer intent keywords (G2, Reddit, sales calls), a four-factor framework to score them, and how to win both Google rankings and AI citations.
June 15, 2026
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~12 min read
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Buyer's Guide
The Best SaaS SEO Agency in 2026: How to Find, Evaluate, and Hire One
What to look for, how to evaluate options by stage and vertical, what realistic retainers cost in 2026, and which KPIs to track from day one. Plus what we found when we ran the same framework on our own brand and came up invisible.
June 10, 2026
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~12 min read
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AEO
How to Analyze G2 Reviews and Turn Buyer Language Into Growth Signals
G2 reviews are structured buyer language most SaaS teams read once and forget. A four-step framework to extract ICP signals, competitive gaps, and content inputs, and why review language is the same language buyers type into AI search.
June 8, 2026
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~10 min read
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AEO
How to Write 'X vs Y' Pages That AI Engines Actually Cite
Comparison pages are one of the highest-leverage AEO surfaces for B2B SaaS. The URL pattern, the page structure, the smaller-brand play, and the five mistakes that quietly kill citation.
June 4, 2026
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~9 min read
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AEO
Reddit AEO for B2B SaaS: How to Get Cited in AI Search
Reddit is a top-3 citation surface for B2B SaaS AI search queries. Why the engines lean on it, what citation looks like in practice, and the five-move playbook to earn it without being a spammer.
June 3, 2026
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~10 min read
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AEO
I Ran My Own AEO Framework on My Own Brand. I Was Invisible.
Five archetype prompts, two AI engines, zero brand presence. The framework correctly diagnosed me. Here is the data, the one mechanical lesson worth keeping, and three commitments with dates.
May 30, 2026
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~9 min read
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AEO
The B2B SaaS Prompt Set: 5 Questions to Track in AI Search
Most teams track their own brand name. That is the lowest-signal prompt you can run. Five archetypes that show whether AI engines actually know you exist, and how to construct one for your category.
May 28, 2026
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~8 min read
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AEO
AI Citation Tracking Tools Compared: What They Measure, What None of Them Fix
Every tool tracks the same metrics. None of them lift your citations on their own. A practitioner breakdown of the 2026 landscape, the four tiers of the category, and the one question that tells you when to upgrade.
May 27, 2026
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~10 min read
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AEO
I Made My Marketing Site Agent-Native in an Afternoon (with Claude Code)
42 to 83 on Cloudflare's agent-readiness audit (Level 5, "Agent-Native"), three of four scored categories maxed, plus a hosted MCP server anyone with Claude Desktop can add. The full ship log.
May 25, 2026
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~10 min read
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Research
1 in 4 AI-Recommended B2B SaaS Agencies Couldn't Be Verified to Exist
A 5-query pilot across Google AI Mode, ChatGPT, and Perplexity. 64 unique agencies named, 25 audited. 66% diverge from classic Google. 1 in 4 couldn't be independently verified.
May 25, 2026
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~10 min read
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Content Strategy
Hub-and-Spoke Content for B2B SaaS
Topic-cluster content works reliably for some category shapes and fails reliably for others. The three failure modes, the four-signal diagnostic, and the adaptation for vertical B2B SaaS.
May 25, 2026
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~11 min read
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Growth Strategy
The Traffic-Pipeline Decouple
Organic traffic and pipeline used to move together. They don't anymore. The three forces that pulled them apart, and the KPI panel that replaces "traffic up X%".
May 22, 2026
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~10 min read
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Measurement
How to Measure AI Visibility
There's no single dashboard for AI visibility. How to triangulate it across GA4, Search Console, and direct citation tracking, and read the surfaces together.
May 21, 2026
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~11 min read
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AEO Playbook
How to Rank in ChatGPT
ChatGPT doesn't rank pages like Google, it cites them. How AI answer selection actually works, and the practical playbook to get your brand mentioned.
May 21, 2026
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~12 min read
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AEO
Does Google Use llms.txt?
Google Search says skip llms.txt. Chrome's Lighthouse tool checks for it. Not a contradiction, two different surfaces, and here's what to actually do about it.
May 20, 2026
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~6 min read
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Research
How 4 AI Engines Cite PropTech Brands Differently
Original research: 25 prompts run across ChatGPT, Claude, Perplexity, and Google AI Overviews. Same query, four different brand citations. What per-engine variance means for B2B SaaS AEO.
May 19, 2026
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~12 min read
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AEO Guide
AEO vs SEO: A B2B SaaS Founder's Guide for 2026
The real difference between AEO and SEO, why it matters for PropTech and FinTech SaaS, and how to make AI search engines cite your content.
May 17, 2026
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~9 min read
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