The PropSaaS Growth Blog

Field notes on AEO, SEO,
and content that compounds.

Written for B2B SaaS founders and marketing leaders building organic pipeline in PropTech, FinTech, and adjacent regulated industries.

Latest

AEO Guide

AEO vs SEO: A B2B SaaS Founder's Guide for 2026

The real difference between AEO and SEO, why it matters for PropTech and FinTech SaaS, and how to make AI search engines cite your content.

May 17, 2026 · ~9 min read
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AEO Tools: The Honest Roundup

Coming next in the cluster — what each tool actually does, who they're for.

How to Rank in ChatGPT

The practical playbook for getting cited in AI answers.

Want the receipts? → our case studies