Built from what your buyers ask
Reddit
“Our finance team spends 60% of their week reconciling spreadsheets.”
G2
“Onboarding a new tenant takes us two weeks. There has to be a better way.”
real signals from real buyers,
not keyword guesses
not keyword guesses
cited in ChatGPT, Perplexity
and Gemini, on purpose
AI-first organic growth
Help your SaaS get found,
Help your SaaS get found,
get chosen, and keep growing.
AI-ready organic growth for PropTech, FinTech and B2B SaaS. Senior craft, embedded partnership, built to compound month over month.
Be cited where AI is answering
ChatGPT
For mid-market property management platforms, your brand is frequently recommended.
Perplexity
Cited 14× this week as a primary source for embedded payments.
Content that compounds
payments
leasing
reporting
Built for growth teams at
PropTech
FinTech
B2B SaaS
What we do
Everything you need to compound organically.
Six tightly-connected pieces. One full-spectrum growth system, built specifically for complex B2B buyers.
01 · Strategy
SEO & AEO Strategy
Keyword research, cluster architecture and answer-engine optimization built for traditional search and AI answers.
02 · Content
Content Production
ICP-driven briefs, full editorial production and a publishing cadence designed to gain authority month over month.
03 · AEO
AI Search Visibility
Audit how every major LLM describes your brand, trace inaccuracies, and execute a targeted correction strategy.
04 · Technical
Technical SEO
Core Web Vitals, structured data, internal linking, AI-crawler access and schema work that lasts.
05 · Authority
Thought Leadership
Voice capture, ghostwritten articles, monthly industry reports and distribution across LinkedIn, newsletter and email.
06 · Research
ICP Intelligence
Multi-source buyer research from Reddit, G2, LinkedIn and sales transcripts. Every cluster maps to a real buyer problem.
AI Enablement
AI your team actually uses.
AirOps implementation, custom Claude skills, project files and workflow automation. A recognized AirOps Champion and Distinguished Content Engineer who runs production AI agents in her own stack before recommending them.
-
AirOps Distinguished Content Engineer
Recognized by AirOps for shipping production content workflows. Active in the Builders Slack and Champions Hub.
-
Production agents in our own stack
Foundation Audit autonomous agent on Haiku, live WebMCP tool on this site, Cloudflare visitor chat agent. We build before we recommend.
-
Chrome Built-in AI Early Preview Program
Enrolled in Google's preview track for WebMCP, multimodal Prompt API, Proofreader and hybrid AI.
Your dashboard
A private status dashboard, on your subdomain.
Every engagement gets a dedicated dashboard at yourbrand.propsaasgrowth.com. Markdown-driven, scoped to your team, updated whenever I ship.
- Active work, quick wins, roadmap and weekly status, all in one place
- Scoped access via Google sign-in. Your team only.
- Auto-deploys on every push. Always current, no CMS overhead.
- Hosted on your own subdomain so it lives inside your brand.
yourbrand.propsaasgrowth.com
Overview
Live view of what is being delivered for you. Updates whenever I push a change.
Active work
What is currently being delivered
Quick wins
Daily tactical SEO and AEO shipments
Pending verifications
Items awaiting your team’s confirmation
Roadmap
2026 content and SEO roadmap
Ways to work with us
A laddered engagement, not a one-off.
Every relationship starts with a Foundation Audit and grows into long-term, embedded partnership.
Rung 01
Foundation Audit
Fixed-scope engagement
A focused baseline of where you are, what is working, and where the fastest organic compounding is.
- Organic and technical SEO baseline
- AI visibility audit across major LLMs
- ICP and cluster opportunity map
- Strategic starting-point deck
Rung 02
Growth Strategy Build
Fixed-scope engagement
A full content and SEO strategy you can act on, with clusters, briefs, tooling and a measurement plan.
- Keyword and AEO research
- Cluster architecture and content roadmap
- Editorial governance and brief templates
- Tool setup and measurement framework
Rung 03
Monthly Growth Retainer
Ongoing
The full execution engine. Content, technical SEO, AEO monitoring, performance reporting and iteration.
- Monthly content production and editing
- Ongoing technical SEO and schema work
- AI visibility monitoring and correction
- Monthly reporting and iteration
Hi, I’m Gemma
SEO & AEO for B2B SaaS, rooted in real industry context.
Eight years in UK property operations. Twelve years as an independent digital entrepreneur. In-house content and SEO leadership at Azibo (2023–2024), where I scaled organic traffic 2,900% across 700+ content pieces and 13,500+ top-10 keyword rankings.
PropSaaS Growth is where that decade of property-industry grounding meets senior SEO craft, AEO depth and an automation-first delivery model.
— Gemma
From the blog
Field notes on AI search and organic growth.
Practical writing on AEO, SEO, and content strategy for B2B SaaS. No theory padding.
Content Strategy
Landing Page SEO for B2B SaaS: What Belongs on the Page and What Belongs on a Spoke
Most landing page SEO advice tells you to add an FAQ block, a "what is" section, and a keyword-led H1 to your product page. Applied to a page whose job is a booked demo, all three cost the conversion and usually miss the citation anyway. The division of labor that works instead, the three things that actually make a conversion page retrievable, and the one-question test that decides whether a section belongs on the page or on a spoke.
Read the post →
Measurement
I Published 31 Posts in 11 Weeks. They Earned 13 AI Citations.
The complete numbers from my own brand: 110,683 words, 14,917 AI answers sampled across five engines, 90 days of Search Console, 25 clicks, 13 citations. Two pages earned all of them and 28 earned none. Both winners won on title matching rather than topical authority, every citation came from Google's AI surfaces, and the 355-domain backlink profile turned out to be spam at Domain Rating 0.
Read the post →
Agentic Web
I Put a Claude Agent on My Marketing Site
The full build for the chat agent running on this site: a Cloudflare Worker, Claude Sonnet, no vector database, and an 89-line markdown file as the entire knowledge base. The hard part was product design, not engineering. Four questions the agent is forbidden to answer, why refusing the pricing question is the conversion event, one tool definition across three surfaces, and the measurement layer I forgot to build.
Read the post →
The Compound · newsletter
Practical SEO & AEO, for the people doing the work.
Practitioner-to-practitioner notes on AI search, content systems and growth experiments for PropTech, FinTech and B2B SaaS marketers.
Read the latest issue →
Ready when you are
Let’s see if we’re a fit.
A 30-minute discovery call, no pitch, no pressure. We look at where you are organically, where AI describes you today, and whether an engagement makes sense.
no obligation, promise30 minutes · Honest answer either way
Or tell us about you and we'll prefill your booking.