Voice capture & guide
Recorded working sessions with the executive, transcribed and structured into a voice guide. Every piece going forward draws from the guide and from new sessions as positions evolve.
05 · Authority
Executive voice your buyers will actually read.
Voice capture sessions, ghostwritten long-form articles, monthly industry reports built on your proprietary data, and a distribution playbook across LinkedIn, newsletter and email. Authority signal for your category, voiced by the executive who owns it.
Available standalone or bundled with Content Production
Why this matters
Authority signal compounds when an executive holds it.
Buyers in complex B2B trust people more than they trust brands. AI search engines weight authored, attributed content over anonymous corporate posts. The cluster owners on your site rank harder when the brand has visible expertise behind them. Thought leadership is not a vanity layer, it is the authority signal that everything downstream draws from.
What's included
Four deliverables, one executive presence.
The engagement covers voice capture, recurring published pieces, and the distribution playbook. Volume scales against the executive's calendar, not against a generic publishing cadence.
Long-form LinkedIn essays
Ghostwritten essays in the executive's voice. Cadence agreed up front, calendar shared, drafts approved before posting. Categories include category opinion, customer-pattern observations, and product-philosophy posts.
Byline articles & reports
Long-form byline pieces, monthly industry reports built on your proprietary data, opinion pieces tied to category news. The work that gets cited by AI search engines as an authority signal.
Distribution playbook
LinkedIn cadence, newsletter copy and email-friendly variants for sales outreach. Posting is yours to control; the playbook for what posts, when and in what sequence is ours to deliver.
How it runs
Monthly retainer, executive time-light.
The engagement is built to demand the smallest possible executive footprint. Voice capture happens in defined sessions. Drafts come back ready to approve, not to write.
01
Voice capture
Two to four recorded working sessions in the first month. Transcribed, structured, voice guide locked. Topics, positions and category opinions captured in the executive's own language.
02
Editorial calendar
The first quarter's calendar built against the executive's category, ICP and current product narrative. Cadence locked. Topics queued. Sources lined up.
03
Draft, review, ship
Drafts written in the executive's voice. One review pass, lightweight. Posted on the agreed cadence. Performance logged against engagement and reach.
04
Quarterly readout
What posted, what landed, what is next. Voice guide updated as positions evolve. Industry report planned every quarter on your proprietary data.
Pairs well with
What sits around it.
Thought leadership amplifies content production and lifts AI search visibility. The voice guide also feeds AI Enablement workflows so AirOps and Claude can draft in the same voice.
Frequently asked
Questions we hear.
How does executive voice capture work? +
We run recorded working sessions with the executive, transcribe and structure the way they actually talk about the category, and build a voice guide. Every ghostwritten piece going forward draws from that guide and from new conversations as positions evolve. The output sounds like the executive, not like a generic SaaS blog.
Is this bundled or standalone? +
Most teams bundle it inside content production because the authority signal compounds when it runs alongside the cluster work. Standalone makes sense when the executive wants a focused presence on LinkedIn or a recurring industry report without the full content engine.
What kinds of pieces do you write? +
Long-form LinkedIn essays, byline articles, monthly industry reports built on your proprietary data, opinion pieces tied to category news, and the executive newsletter. We do not write inspirational quote-posts or generic listicle content.
Who handles distribution? +
We schedule the LinkedIn cadence, build the newsletter copy, and provide email-friendly variants for sales outreach. Posting from the executive's account is yours to decide, but the playbook for what posts, when, in what order, is ours to deliver.
Next step
Let's see what the executive should own.
A 30-minute discovery call, no pitch, no pressure. We look at where the executive's category opinion is most useful and whether a thought-leadership engagement makes sense alongside the rest of your content engine.
Book a discovery call →Booking goes straight to Gemma's calendar.